Oakley

Premium sunglass brand

Oakley is a surname and given name, most famously associated with Annie Oakley, the 19th-century American sharpshooter whose legendary marksmanship made her a star of Buffalo Bill's Wild West show.

The name also belongs to a major brand of sunglasses and sports eyewear, known for wraparound frames popular with athletes and military personnel: He wore his Oakleys on the ski slopes.

eyewear

sunglasses

Tinted eye protection

  • gogglesSealed protective eyewear
  • lensesCurved transparent refractors
  • framesRigid enclosing structures

polarized · wraparound · Holbrook · iridium · cycling glasses · ski goggles · UV protection · interchangeable lenses

sponsorship

athletes

Sports competitors

snowboarding · skiing · golf · baseball · Olympics · X Games · professional sports · action sports

apparel

sportswear

Clothing for exercise

gloves · activewear · accessories · headwear

shooting

shooting glasses

Eyewear for firearms use

  • SIUniversal measurement framework
  • tacticalStrategically planned
  • militaryArmed forces collectively

eye protection · impact resistant · standard issue · law enforcement

Categories
Opposites
price/market positioning

Oakleyoff-brand

Not the famous version

bargain bin

brand authenticity

Oakleyknockoff

Unauthorized replica product

counterfeit · fake · bootleg · replica · imitation

aesthetic/brand identity

OakleyCartier

French luxury jewelry brand

understated elegance · Ray-Ban · Tom Ford · vintage frames · tortoiseshell

Phrases
Family

oakleaf

Familiarity
Top 200,000
Profile
Timeless · Concrete · Everyday, not technical · Rated G