dealer markup

Added retail cost

Dealer markup is the amount a dealer adds to the manufacturer's suggested retail price (MSRP) of a vehicle.

Common when demand exceeds supply—during shortages or for highly anticipated models—markups can add thousands to the sticker price: The dealer markup on that truck was five grand over MSRP.

Also called market adjustment or additional dealer markup (ADM).

Opposites
price adjustment direction

dealer markuprebate

Returned portion of payment

price reduction · markdown · cash back · manufacturer rebate · price cut

pricing transparency

dealer markupinvoice price

Seller's acquisition cost

base price · MSRP · sticker price · wholesale price · transparent pricing

pricing model

dealer markupfactory direct

Sold without retail intermediary

Family

dealer, markup, deal, deals, dealing, dealt, dealers, mark, marked

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Negative · Rated G