Morrisons

UK supermarket chain

Morrisons is a British supermarket chain, one of the "Big Four" UK grocery retailers alongside Tesco, Sainsbury's, and Asda.

Founded in Bradford in 1899, it operates hundreds of stores across the United Kingdom: I'm just popping to Morrisons for milk.

The name often appears without the apostrophe in casual usage.

British

Bradford

City in northern England

pound sterling · British Isles · England · Scotland · Wales · Northern Ireland

supermarket

Big Four

Dominant group of four

trolley · basket · deli · bakery · petrol station · click and collect · home delivery · price match · doorstep delivery

Opposites
retail format and scale

Morrisonscorner shop

Small local retail outlet

convenience store · newsagent · village shop · off-licence · market stall

market positioning and pricing

MorrisonsAldi

German discount grocer

Lidl · Booths

ownership and business model

Morrisonsco-operative

Acting in willing partnership

food bank · social enterprise · allotment

Phrases
Family

Morrison

Familiarity
Top 1,000,000
Profile
Timeless · Concrete · Everyday, not technical · Rated G