Hallyu
Seoul's cultural export
Hallyu is the Korean word for the wave of South Korean pop culture that has spread globally since the late 1990s.
It encompasses K-pop music, Korean dramas, films, fashion, beauty products, and cuisine.
The term literally means "Korean wave" and describes both the cultural exports themselves and the international fandom surrounding them: Hallyu has made Korean skincare products hugely popular worldwide.
Korean popular music genre
- K-dramaTelevision from Korea
- BTSKorean pop supergroup
- idolObject of worship
- variety showProgram mixing different performances
Blackpink · OST · Netflix · comeback · fandom · streaming · mukbang · SM Entertainment
Traditional Korean clothing ensemble
- kimchiFermented Korean vegetables
- sojuKorean distilled alcohol
- skincareComplexion maintenance regimen
- K-beautyEast Asian cosmetics regimen
Confucian · sheet mask · Gangnam · Seoul
Influence through appeal
- cultural diplomacyInternational relations through arts
- tourismLeisure travel sector
- global influencePower felt across borders
- economic impactFinancial consequence of events
merchandise · licensing · streaming revenue · concert tour · localization · subtitle · dubbing · cultural ambassador
Obsessive celebrity follower
- biasUnfair inclination or prejudice
- lightstickPortable chemical light source
- album salesMusic purchases counted
- photocardSmall printed collectible image
comeback · concert · ARMY · voting · trending · hashtag · fan edit · unboxing
Of or concerning sight
- fashionCurrent popular trend
- makeupProducts for beautifying faces
- glass skinFlawless, luminous complexion ideal
- streetwearSkate and hip-hop clothing
hair color · plastic surgery · beauty standard · fan service · photoshoot · music video · aesthetic · filter
K-pop
Korean popular music genre
Blackpink · variety show · OST · Netflix · comeback · fandom · streaming · mukbang · SM Entertainment · trainee
hanbok
Traditional Korean clothing ensemble
K-beauty · Confucian · sheet mask · Gangnam · Seoul
soft power
Influence through appeal
- cultural diplomacyInternational relations through arts
- tourismLeisure travel sector
- global influencePower felt across borders
economic impact · merchandise · licensing · streaming revenue · concert tour · localization · subtitle · dubbing · cultural ambassador · Samsung
stan
Obsessive celebrity follower
- biasUnfair inclination or prejudice
- lightstickPortable chemical light source
- album salesMusic purchases counted
photocard · comeback · concert · ARMY · voting · trending · hashtag · fan edit · unboxing
visual
Of or concerning sight
- fashionCurrent popular trend
- makeupProducts for beautifying faces
- glass skinFlawless, luminous complexion ideal
streetwear · hair color · plastic surgery · beauty standard · fan service · photoshoot · music video · aesthetic · filter · editing
HallyuAmericanization
Adopting US cultural norms
Bollywood · British Invasion · Hollywood · Eurocentrism · Nollywood
Hallyumilitary expansion
Strengthening armed forces capacity
hard power · gunboat diplomacy · coercive diplomacy · military occupation · economic sanctions
Hallyuanti-globalization
Opposition to worldwide economic integration