Ed McMahon

Ed McMahon was an American television personality best known as Johnny Carson's sidekick and announcer on *The Tonight Show* from 1962 to 1992.

His booming Heeere's Johnny! introduction became iconic.

McMahon also hosted *Star Search* and became associated with Publishers Clearing House sweepstakes promotions, leading to the persistent false memory that he personally delivered oversized checks to winners' doorsteps.

marketing

sweepstakes

Prize contest decided randomly

Budweiser · infomercials · endorsements · advertisements · direct mail · prizes · giveaways · promotions

television

Tonight Show

Late-night talk program

  • NBCAmerican television network
  • sidekickSubordinate adventure partner
  • announcerOne who introduces programs

Johnny Carson · late night · broadcast · primetime · ratings · talk show · network · viewership · cohost · bandstand

personality

boisterous

Noisily cheerful and energetic

guffaw · warmth · gregarious · genial · charismatic · everyman · likable · loyal · reliable · second banana

military

Marine Corps

Sea-land combat branch

  • colonelSenior military officer
  • KoreaEast Asian divided peninsula
  • veteranExperienced former soldier

fighter pilot · decorated · service · patriotism · uniform

Categories
Opposites
television role hierarchy

Ed McMahonJohnny Carson

host · star · headliner · David Letterman · Jay Leno

on-air persona style

Ed McMahonHoward Stern

Don Rickles · Simon Cowell · provocateur · iconoclast · cynic

performance style

Ed McMahondeadpan

Expressionless, especially for humor

sardonic · understated · dry wit · Conan O'Brien · skeptic

Family

Edward, McMahon, Edgar, Edith

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G