Ben & Jerry's

Pint-sized indulgence brand

Ben & Jerry's is an American ice cream brand known for inventive flavors with mix-ins like cookie dough, brownie chunks, and candy pieces.

The company cultivates a countercultural image through progressive politics and quirky flavor names: Cherry Garcia, Phish Food, Half Baked.

Founded in Vermont in 1978, it became synonymous with premium supermarket ice cream before being acquired by Unilever.

Related

Vermont · chunky · Breyers · dairy farms · chocolate · treat · philanthropy · social activism · sorbet · ethical sourcing · Burlington · gelato · frozen yogurt · environmental stewardship · sustainable farming · logo · sundae · pint

Categories
Opposites
brand positioning/quality tier

Ben & Jerry'sGreat Value

Walmart's private label

economy brand · private label

corporate values/political identity

Ben & Jerry'sChick-fil-A

Poultry-focused fast food chain

Hobby Lobby

product philosophy

Ben & Jerry'splain vanilla

Completely standard or ordinary

unflavored

Family

Jerry

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G