plain vanilla

Standard, nothing special

Plain vanilla describes something basic, standard, or without special features.

The phrase comes from vanilla being the default ice cream flavor—the one you get if you don't specify otherwise.

It often appears in finance and technology: a plain vanilla mortgage, plain vanilla options.

The term can be neutral or mildly dismissive, suggesting something adequate but unexciting: The presentation was plain vanilla—nothing memorable.

Related

futures · no frills · bare bones · basic · conventional · option · stock · loan · bond · boilerplate · meat and potatoes · bread and butter · mortgage · mild · off-the-shelf · traditional · white bread · standard

Opposites
complexity and customization

plain vanillacustomized

Adapted to specific requirements

elaborate · fancy · bespoke · tricked-out · souped-up

distinctiveness and excitement

plain vanillaexotic

Strikingly unusual, foreign-seeming

exciting · extraordinary · remarkable · distinctive · unique

risk and sophistication (financial/technical)

plain vanillaexotic

Strikingly unusual, foreign-seeming

structured · complex · derivative · leveraged · synthetic

Family

plain, vanilla, plainly, plainness, plains, plainer, plainest

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G