Häagen-Dazs

Fancy frozen dessert

Häagen-Dazs is a brand of ice cream marketed as premium, known for rich flavors and high butterfat content.

The name was invented to sound vaguely Scandinavian and European, suggesting old-world craftsmanship, though the company was founded in New York.

We splurged on Häagen-Dazs for the party.

brand

ice cream

Churned frozen dairy dessert

premiumAdded cost for better
pintLiquid volume unit
frozen dessertChilled sweet treat

grocery · supermarket · franchise · trademark · packaging · distribution · dairy · tub · Pillsbury · Nestlé

indulgence

treat

Something pleasantly special

splurgeSpend freely, impulsively
guilty pleasureEnjoyment tinged with shame
cravingPowerful urge to have

satisfaction · reward · decadence · pampering · comfort food · self-care · temptation · savor · gratification · richness

premium

luxury

Expensive nonessential comfort

expensiveCosting much money
high-endPremium quality tier
gourmetConnoisseur of fine cuisine

upscale · sophisticated · exclusive · elegance · fancy · artisanal · small-batch · imported

texture

creamy

Smooth and rich

velvetySoft and smooth-textured
smoothWithout roughness or difficulty
richHaving much of something

dense · buttery · silky · luscious · thick · scoopable · melt-in-your-mouth · custardy · full-bodied

Opposites

ice cream market positioning

Häagen-DazsCool Whip

Sweetened whipped topping

ice milk · Breyers · soft serve · Popsicle · frozen yogurt

brand image and aspiration

Häagen-Dazsgeneric brand

discount brand · value brand · soft serve · ice milk

brand identity/cultural connotation

Häagen-DazsBaskin-Robbins

Ice cream parlor chain

Familiarity: Top 200,000
Profile: Known to kids · Concrete · Positive · Everyday, not technical · Rated G