Breyers

Frozen dairy brand

Breyers is an American brand of ice cream, known for its relatively simple ingredient list and marketed as a more natural option among mass-market brands.

The name appears on supermarket freezer shelves alongside competitors like Häagen-Dazs and Ben & Jerry's: We picked up some Breyers on the way home.

frozen desserts

ice cream

Churned frozen dairy dessert

frozen yogurt · soft serve · sundae · cone · scoop · float · parfait · toppings · sprinkles · whipped cream

flavors

vanilla

Orchid pod extract

mint chip · butter pecan · rocky road · coffee · French vanilla · chocolate chip · caramel · peach · mango · cookie dough

brand

Unilever

Anglo-Dutch consumer goods giant

acquisition · packaging · supermarket · retail · marketing · advertising · consumer · loyalty · recognition · identity

quality

natural

Not artificially produced

  • realTruly existing, not fake
  • simpleFree of complexity
  • pureUnmixed, without impurities

wholesome · fresh cream · gluten-free · non-GMO · smooth · creamy · rich · premium

Opposites
ice cream market positioning

BreyersHäagen-Dazs

Premium frozen dairy brand

Ben & Jerry's · Talenti · Tillamook

production scale/artisanal character

Breyerssmall-batch

Produced in limited quantities

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Positive · Everyday, not technical · Rated G