AirAsia

Southeast Asian discounter

AirAsia is a Malaysian low-cost airline founded in 1993 and relaunched in 2001, operating throughout Southeast Asia and beyond.

The brand is associated with budget travel and no-frills service: We booked AirAsia for the flight to Bangkok.

The airline's red livery and "Now Everyone Can Fly" slogan are recognizable across the region.

travel

destination

Intended arrival point

vacation · getaway · sightseeing · adventure · wanderlust · excursion · trip · booking · itinerary · tourist

brand

Malaysia

Southeast Asian federation

  • ASEANSoutheast Asian intergovernmental body
  • redPrimary color, warm
  • sponsorshipFunded endorsement arrangement

transformation

destinations

Kuala Lumpur

Malaysia's main city

Singapore · Bali · Phuket · Ho Chi Minh City · Hanoi · Chiang Mai · Penang · Denpasar · Clark · Macau

airline

carrier

One that transports

boarding · terminal · gate · seat selection · baggage allowance · carry-on · hot seat · mobile app · online booking · e-ticket

budget

low-cost

Requiring little money

discount · value · promotional · sale · add-ons · price comparison · Skyscanner · deal · flash sale

Opposites
airline business model

AirAsiaSingapore Airlines

National carrier of city-state

Qatar Airways · first class · flag carrier · Malaysia Airlines · British Airways

Family

air, airport, aircraft, airline, Asia, airway, airliner, airstrip, aeronautics

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G