superpremium
Beyond merely premium
Superpremium describes products positioned above the premium tier—the highest quality or most expensive category in a market.
The term appears most often with alcoholic beverages, ice cream, and pet food: superpremium vodka, superpremium dog food.
Marketing invented the category when "premium" lost its punch through overuse.
Showy, abundant prosperity
- lavishnessExcessive richness or abundance
- extravaganceExcessive, wasteful spending
- sumptuousSplendidly rich and costly
- decadenceMoral decline through excess
splendor · grandeur · magnificence · glamour · elegance · pampering · indulgence · plushness
Restricted in extent
- selectiveChoosing with care
- privateRestricted to certain parties
- members-onlyRestricted to enrolled participants
- rarifiedExclusive, elevated, thin
coveted · sought-after · restricted · insider · access · waitlist · gated · curated
One who plans appearances
- flagshipCommander's principal vessel
- prestigeReputation commanding admiration
- statusOne's relative position
- aspirationalStriving toward ideals
positioning · cachet · heritage · iconic · marquee · upmarket · high-end · label
Made manually, not machined
- artisanalMade by skilled craftspeople
- craftsmanshipSkill in making objects
- precisionAccuracy of measurement
- meticulousShowing extreme attention to detail
durable · finest · exceptional · flawless · impeccable · uncompromising · heritage · master
Costing much money
- costlyHigh in price
- exorbitantUnreasonably high, as costs
- high-pricedCosting much money
- prohibitivePreventing through excess
splurge · investment · markup · aspirational · overpriced · steep · unaffordable · tier
opulence
Showy, abundant prosperity
- lavishnessExcessive richness or abundance
- extravaganceExcessive, wasteful spending
- sumptuousSplendidly rich and costly
decadence · splendor · grandeur · magnificence · glamour · elegance · pampering · indulgence · plushness · richness
limited
Restricted in extent
- selectiveChoosing with care
- privateRestricted to certain parties
- members-onlyRestricted to enrolled participants
rarified · coveted · sought-after · restricted · insider · access · waitlist · gated · curated · bespoke
designer
One who plans appearances
- flagshipCommander's principal vessel
- prestigeReputation commanding admiration
- statusOne's relative position
aspirational · positioning · cachet · heritage · iconic · marquee · upmarket · high-end · label · house
handcrafted
Made manually, not machined
- artisanalMade by skilled craftspeople
- craftsmanshipSkill in making objects
- precisionAccuracy of measurement
meticulous · durable · finest · exceptional · flawless · impeccable · uncompromising · heritage · master · excellence
expensive
Costing much money
- costlyHigh in price
- exorbitantUnreasonably high, as costs
- high-pricedCosting much money
prohibitive · splurge · investment · markup · aspirational · overpriced · steep · unaffordable · tier
superpremiumbargain-basement
Extremely cheap or inferior
low-end · downmarket · budget · economy · discount
super, superb, superior, premium, premier, superhuman, premiere, superlative, supercilious