slacktivists

Online-only social warriors

Slacktivists are people who support causes through low-effort online actions—signing petitions, sharing posts, changing profile pictures—rather than substantive engagement.

The term blends slacker with activist, implying that such participation is more about feeling virtuous than effecting change: The campaign attracted millions of slacktivists who liked the post but never donated.

criticism

performative

Done for appearance's sake

passivity · complacency · inaction · hypocrisy · disengaged · uncommitted · armchair · feelgood · bandwagon · optical

activism

petition

Formal written appeal

march · rally · grassroots · advocacy · campaign · cause · awareness · solidarity · movement · mobilization

digital

clicktivism

Low-effort online advocacy

retweet · trending · viral · influencer · engagement · followers · algorithm

Opposites
active engagement

slacktivistsactivists

People working for causes

volunteers · organizers · grassroots activists · community organizers · campaigners

authenticity of commitment

slacktiviststrue believers

Unwavering adherents to doctrine

martyrs · dissidents · political prisoners · conscientious objectors · whistleblowers

Family

slacktivism, slacktivist

Familiarity
Top 500,000
Profile
Used worldwide · Negative · Everyday, not technical · Rated G