referral system

Client forwarding mechanism

A referral system is a structured process for directing people to appropriate services, specialists, or resources.

In healthcare, a primary care doctor uses a referral system to send patients to specialists.

Businesses use referral systems to encourage customers to recommend new clients, often with incentives: Their referral system offers a discount for each friend you bring in.

The term applies wherever formal channels exist for passing someone along to the right place.

Related

commission · invite · code · link · bonus · signup · recruit · pyramid · pyramid scheme · incentive · share · friend · reward · tracking · ambassador · loyalty · loyalty program · voucher

Opposites
customer acquisition method

referral systemcold calling

Unsolicited sales contact

cold outreach · direct marketing · door-to-door sales · telemarketing · direct sales

access structure

referral systemopen access

Free public scholarly content

direct access · open enrollment · open-door policy · universal access · first-come-first-served

Family

referral, system, refer, refers, referred, referring, referrer, reference, references

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G