press preview

Journalists' advance showing

A press preview is a showing of an exhibition, film, product, or event exclusively for journalists before it opens to the general public.

Museums hold press previews so critics can write reviews in time for opening day.

Companies use them to generate media coverage: The automaker invited reporters to a press preview of its new electric SUV.

Related

embargo · launch · unveiling · critics · advance · showing · red carpet · premiere · gallery · exhibition · reporters · media event · photo op · coverage · buzz · hype · early access · behind the scenes

Categories
Opposites
audience access

press previewgeneral release

Broad public availability

wide release · VIP screening · private screening

publicity function

press previewpress embargo

Restriction on publishing information

media blackout · soft opening

Family

press, preview, presses, pressed, pressing, pressure, pressures, pressured, pressuring

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Rated G