undersells
Prices below competitors
Undersells means to sell at a lower price than competitors: The new store undersells everyone in the neighborhood.
More figuratively, to undersell something is to present it as less impressive or valuable than it actually is—the opposite of overselling: The trailer undersells the movie; it's much better than it looks.
To undersell yourself is to fail to convey your worth adequately.
De-emphasizes significance of
- understatesPresents as less important
- minimizesReduces to smallest extent
- humbleUnassuming about oneself
- self-deprecatingBelittling one's own abilities
deflects · diminishes · soft-pedals · belittles · deprecates · undervalues · discounts · overlooks
Reduced price offered
- markdownReduction in retail price
- undercutSell cheaper than rivals
- reducedMade less in amount
- half-priceCosting fifty percent
clearance · bargain · deal · low-cost · cut-rate · undervalued · underpriced · rock-bottom
Sell cheaper than rivals
- rivalsThose who compete
- competitorsThose seeking same goal
- outpriceExceed in cost
- marketshareCompany's industry sales percentage
underbid · challenger · beats · outcompete · squeeze-out · predatory
downplays
De-emphasizes significance of
- understatesPresents as less important
- minimizesReduces to smallest extent
- humbleUnassuming about oneself
self-deprecating · deflects · diminishes · soft-pedals · belittles · deprecates · undervalues · discounts · overlooks · unassuming
discount
Reduced price offered
half-price · clearance · bargain · deal · low-cost · cut-rate · undervalued · underpriced · rock-bottom · slashed
undercut
Sell cheaper than rivals
- rivalsThose who compete
- competitorsThose seeking same goal
- outpriceExceed in cost
marketshare · underbid · challenger · beats · outcompete · squeeze-out · predatory
undersellsovercharges
Charges beyond fair value
overprices · gouges · rips off · fleeces · extorts
undersellsoversells
Exaggerates appeal aggressively
exaggerates · overstates · puffs up · embellishes · aggrandizes