phrasemaker
Coins memorable expressions
A phrasemaker is someone skilled at crafting memorable expressions or striking turns of speech.
The term often applies to politicians, speechwriters, and journalists who coin quotable lines: Kennedy's speechwriter was a gifted phrasemaker.
It can carry a faint suggestion that style outweighs substance—that the person is better at sounding good than being right.
Skilled prose artisan
- oratorSkilled public speaker
- speechwriterComposes others' addresses
- sloganMemorable promotional phrase
- catchphraseSignature line of words
soundbite · rhetoric · eloquence · pundit · spin doctor · copywriter · tagline · motto
Hair or fashion expert
- proseUnversified language
- epigramPithy, memorable saying
- aphoristComposer of pithy truths
- coinageInvented term or currency
neologism · wit · Oscar Wilde · Dorothy Parker · quotable · maxim · proverb · literary device
Rapid rotation around axis
- propagandaBiased information for influence
- talking headTelevised commentator, closely framed
- messagingSending written digital communications
- brandingCreating distinctive identity
PR · media · pundit · strategist · spokesperson · campaign · rhetoric · populist
wordsmith
Skilled prose artisan
- oratorSkilled public speaker
- speechwriterComposes others' addresses
- sloganMemorable promotional phrase
catchphrase · soundbite · rhetoric · eloquence · pundit · spin doctor · copywriter · tagline · motto · aphorism
stylist
Hair or fashion expert
coinage · neologism · wit · Oscar Wilde · Dorothy Parker · quotable · maxim · proverb · literary device · wordplay
spin
Rapid rotation around axis
- propagandaBiased information for influence
- talking headTelevised commentator, closely framed
- messagingSending written digital communications
branding · PR · media · pundit · strategist · spokesperson · campaign · rhetoric · populist · demagogue