persuasive language
Speech that sways
Persuasive language is speech or writing designed to convince, influence, or motivate.
It encompasses techniques like appeals to emotion, selective evidence, rhetorical questions, and loaded words.
Advertising relies on persuasive language, as do political speeches, legal arguments, and sales pitches: The candidate's persuasive language swayed undecided voters.
- ethosCollective moral character
- logosBrand identification symbols
- pathosPity-evoking quality
- emotional appealPersuasion targeting feelings
- imageryVivid descriptive language
repetition · tone · rhetorical question · credibility · appeal to authority · metaphor · antithesis · reasoning · slippery slope · diction · moral obligation · simile · hyperbole · framing · anaphora · power words · flattery · bandwagon
- rhetoricrhetoric, oratory, argumentation, debate, public speaking
- Advertising Techniquesslogan, tagline, jingle, catchphrase, call to action
- emotional rhetoricpathos, emotional appeal, appeals to emotion, loaded words, inflammatory rhetoric
rhetorical effectiveness
persuasive languageweak argument