appeals to emotion

Bypassing logical reasoning

Appeals to emotion is a rhetorical strategy that tries to persuade by stirring feelings rather than presenting evidence or logical argument.

A charity ad showing a suffering child appeals to emotion; so does a politician invoking fear of crime.

The phrase often carries a dismissive tone, suggesting manipulation: That's just an appeal to emotion, not a real argument.

Related

tug at heartstrings · persuasion · catharsis · empathy · sadness · fear · scare tactics · think of the children · hope · identification · propaganda · heart strings · anecdote · guilt · nostalgia · imagery · vulnerability · bleeding heart

Categories
Opposites
persuasive strategy

appeals to emotionreasoned argument

Position backed by logic

logical argument · logos · scientific reasoning · cost-benefit analysis · appeals to authority

epistemological basis

appeals to emotionempirical evidence

Proof from measurable observation

logical deduction · scientific method · evidence-based reasoning · critical thinking · formal logic

cognitive engagement

appeals to emotionanalytical thinking

Systematic examination of parts

critical reasoning · logical analysis

Family

appeal, appeals, appealed, appealing, appealingly, appellant, appellate, appellation, emotion

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Used worldwide · Timeless · Abstract · Rated G