outlet mall

Bargain shopping center

An outlet mall is a shopping center where manufacturers and retailers sell goods at reduced prices, typically last season's inventory, discontinued items, or factory seconds.

Unlike traditional malls anchored by department stores, outlet malls feature brand-name stores offering permanent discounts: We drove an hour to the outlet mall to find deals on shoes.

Opposites
price point/retail tier

outlet mallflagship store

Brand's primary retail location

department store · Rodeo Drive · Neiman Marcus · Saks Fifth Avenue · Nordstrom

retail prestige/exclusivity

outlet mallMadison Avenue

Advertising industry synecdoche

Bond Street

shopping venue format

outlet mallpop-up shop

Temporary retail space

artisan market · e-commerce · online shopping

Family

mall, outlet, shopping mall, outlet store

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G