Rodeo Drive

Beverly Hills shopping

Rodeo Drive is a street in Beverly Hills, California, famous for its concentration of luxury boutiques and designer flagship stores.

The name evokes extreme wealth and high-end shopping: She spent the afternoon on Rodeo Drive.

It appears in references to extravagant consumption or celebrity culture.

Opposites
economic status/price point

Rodeo Driveskid row

Impoverished urban district

dollar store · thrift store · flea market · Goodwill · bargain bin

cultural prestige/glamour

Rodeo DriveMain Street

Town's central thoroughfare

strip mall · flyover country · suburban sprawl · Walmart · skid row

retail philosophy

Rodeo DriveCostco

Membership-based bulk retailer

Sam's Club · Dollar General · Family Dollar · Big Lots · warehouse store

Family

drive, driven, driver, driving, driveway, drives, rodeo, drivers, overdrive

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G