now playing

What's on now

Now playing indicates what is currently being shown, broadcast, or performed.

It appears on movie theater marquees, streaming interfaces, and media players to identify the active content: Now playing: Episode 3.

The phrase functions as a label rather than a complete sentence, understood as shorthand for "what is now playing."

Opposites
temporal status

now playingcoming soon

Arriving in near future

coming attractions · upcoming · off the air · in development · in production

release phase

now playingcoming soon

Arriving in near future

limited release · sneak preview · advance screening · pre-release · on demand

exhibition status

now playingclosed

Not accessible now

expired · archived · off the air · canceled · discontinued

Family

now, play, playing, played, plays, player, players, playful, playfully

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G