microeconomy

Individual market behavior

A microeconomy is a small-scale economic system or the economic activity of a limited sphere—a single household, business, community, or sector rather than a nation or region.

Video games often feature microeconomies where players trade virtual goods: The game's microeconomy collapsed when developers patched the gold exploit.

The term also describes localized real-world economies: The village has its own microeconomy based on fishing and tourism.

local-commerce

bazaar

Open-air merchant district

souk · vendor · stall · shopkeeper · hawker · peddler · street market · trading post · swap meet · night market

theory

supply

Furnish or stock

monopoly · oligopoly · equilibrium · scarcity · allocation · elasticity · incentives · marginal cost · opportunity cost · consumer behavior

small-business

microenterprise

Very small-scale commercial venture

startup · self-employed · freelancer · cottage industry · small-batch · workshop · storefront · kiosk · side hustle · gig work

scale

artisanal

Made by skilled craftspeople

personalized · bespoke · custom · localized · grassroots · community-based · neighborhood · village · hyperlocal · decentralized

Opposites
scale of economic analysis

microeconomymacroeconomy

Economy at national scale

macroeconomics · national economy · global economy · world economy · political economy

Family

microeconomics, microeconomic, microeconomist

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