media franchise
Branded content universe
A media franchise is an intellectual property—characters, settings, stories—exploited across multiple platforms and products.
A successful movie spawns sequels, TV series, video games, novels, toys, and theme park rides: The Star Wars franchise spans films, books, and merchandise worth billions.
Franchise implies commercial expansion rather than artistic development.
- blockbusterEnormously successful entertainment property
- box office hitCommercially successful film
- sequelContinuation of prior work
- spinoffDerived work from original
- merchandiseCommercial products offered
action figures · cinematic universe · crossover · shared universe · adaptation · reboot · trilogy · canon · fandom · licensing · intellectual property · IP · characters · storyline · Marvel · Disney · Star Wars · Harry Potter
- Spinoffsbackdoor pilot, derivative, offshoot, sequel series, prequel series
- media tie-insnovelization, spinoff, spin-off, prequel, film adaptations
media franchiseindependent film
Non-studio movie production
art film · passion project · underground film · experimental film · vanity project
media franchisepublic domain
Unprotected creative works
folk tale · mythology · legend · communal storytelling · oral tradition
media, franchise, medium, medial, median, mediate, mediation, mediator, multimedia