mailmerging
Templated mass correspondence
Mailmerging is the process of producing personalized documents by combining a template with data from a database or spreadsheet.
The template contains placeholders that get replaced with individual names, addresses, or other details: She spent the afternoon mailmerging thank-you letters to donors.
The technique originated with mass mailings but now applies to emails and other automated communications.
Preset pattern for reproduction
- placeholdersTemporary substitutes for content
- variablesChangeable elements in equations
- fieldsExpanses for cultivation
- macrosAutomated command sequences
scripting · batch processing · data source · CSV · XML · formatting · insertion · filtering
Alphabetic characters or mail
- envelopesPaper containers for letters
- labelsIdentifying markers attached to items
- addressesLocations for correspondence
- recipientsThose who receive
salutation · greeting · personalization · form letters · invitations · announcements · newsletters · certificates
Organized effort toward goal
- targetingSelecting as objective
- segmentationDivision into sections
- leadsGoes in front
- prospectsExpected future outcomes
personalization · demographics · response rate · call-to-action · promotional · customer list · outreach · engagement
template
Preset pattern for reproduction
- placeholdersTemporary substitutes for content
- variablesChangeable elements in equations
- fieldsExpanses for cultivation
macros · scripting · batch processing · data source · CSV · XML · formatting · insertion · filtering · sorting
letters
Alphabetic characters or mail
- envelopesPaper containers for letters
- labelsIdentifying markers attached to items
- addressesLocations for correspondence
recipients · salutation · greeting · personalization · form letters · invitations · announcements · newsletters · certificates · name badges
campaign
Organized effort toward goal
- targetingSelecting as objective
- segmentationDivision into sections
- leadsGoes in front
prospects · personalization · demographics · response rate · call-to-action · promotional · customer list · outreach · engagement · conversion
mailmergingpersonal correspondence
Direct written communication between individuals
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