macrotrend

Large-scale societal movement

A macrotrend is a large-scale, long-term shift in society, technology, economics, or culture—broader and more enduring than passing fads or short-term patterns.

Businesses and analysts track macrotrends to anticipate major changes: Aging populations and climate change are macrotrends shaping policy for decades to come.

The prefix distinguishes these from smaller microtrends.

societal

demographics

Statistical population characteristics

social-change · globalization · inequality · secularization · individualism

technological

digitization

Analog-to-electronic transformation

mobility · biotechnology · decentralization · virtualization · blockchain · electrification

forecasting

trendspotting

Identifying emerging popular directions

extrapolation · projections · megatrend · microtrend

economic

deglobalization

Unwinding of international integration

environmental

sustainability

Capacity to endure indefinitely

Opposites
scale/scope

macrotrendmicrotrend

Brief, narrow cultural wave

regional trend

temporal duration

macrotrendfad

Short-lived enthusiasm

flash in the pan · craze · bubble · blip · fashion

significance/substantiveness

macrotrendblip

Momentary signal flash

noise · anomaly · outlier · aberration · one-off

Family

macro, trend, trends, trending, trendy, trendier, trendiest, trendiness, macroeconomic

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Abstract · Rated G