label design
Container visual planning
Label design is the creation of artwork and layout for product labels—the visual elements that identify and promote goods on shelves.
It encompasses typography, imagery, color schemes, and regulatory information like ingredients or warnings.
Good label design balances brand identity with practical requirements: The label design made it stand out among competitors.
The field spans wine bottles, food packaging, cosmetics, and pharmaceuticals.
- brand identityCompany's distinctive public face
- color paletteRange of selected hues
- printing techniquesMethods of reproducing images
- contrastNotable difference between things
- matte finishNon-reflective surface treatment
layout · imagery · whitespace · ingredient list · nutrition facts · embossing · die-cutting · typography · legibility · front panel · expiration dates · iconography · storytelling · gradients · emotional resonance · packaging · lamination · shrink wrap
- applied artsapplied arts, decorative arts, craftsmanship, furniture making, glassblowing
- designfunctionality, emphasis, unity, typography, logos
- graphic artssketch, illustration, print, typography, printmaking
- graphic designlogo, font, typography, layout, color
- brandingbrand identity, brand, brand equity, taglines, logos
- Museum Displaymannequin, display case, glass case, pedestal, spotlight