influentials
Those who sway
Influentials is a marketing and sociology term for people who shape others' opinions and behaviors.
These are the trendsetters, early adopters, and well-connected individuals whose preferences spread through social networks: The campaign targeted influentials in the tech community.
The word treats influential as a noun rather than its usual adjective role.
First to explore territory
- trailblazersThose who open territory
- innovatorsCreators of novel things
- tastemakersThose shaping popular preferences
- fashionistasDevoted followers of trends
avant-garde · mavens · gurus · visionaries · disruptors · creatives · designers · couturiers
Those shaping popular preferences
- powerbrokersThose controlling political outcomes
- mogulsBumps or bigwigs
- tycoonsPowerful business leaders
- magnatesWealthy, powerful industrialists
oligarchs · kingmakers · aristocrats · luminaries · glitterati · jet-setters · socialites · plutocrats
Energy transfer rate
- cloutInformal power or punch
- swayRock back and forth
- commandAuthoritative instruction given
- dominanceSuperior influence over others
control · leverage · pull · governance · jurisdiction · supremacy · hegemony · ascendancy
Art of persuasive language
- charismaMagnetic personal appeal
- eloquencePersuasive verbal grace
- lobbyingAdvocating to decision-makers
- advocacyPleading for a cause
campaigning · propaganda · discourse · negotiation · manipulation · spin · messaging · outreach
Advocates for institutional improvement
- catalystsReaction accelerators
- activistsPeople working for causes
- advocatesThose who support causes
- disruptorsThose who destabilize systems
transformers · groundbreakers · revolutionaries · shapers · drivers · game-changers · crusaders · champions
pioneers
First to explore territory
- trailblazersThose who open territory
- innovatorsCreators of novel things
- tastemakersThose shaping popular preferences
fashionistas · avant-garde · mavens · gurus · visionaries · disruptors · creatives · designers · couturiers · hipsters
tastemakers
Those shaping popular preferences
- powerbrokersThose controlling political outcomes
- mogulsBumps or bigwigs
- tycoonsPowerful business leaders
magnates · oligarchs · kingmakers · aristocrats · luminaries · glitterati · jet-setters · socialites · plutocrats · patricians
power
Energy transfer rate
dominance · control · leverage · pull · governance · jurisdiction · supremacy · hegemony · ascendancy · mandate
rhetoric
Art of persuasive language
- charismaMagnetic personal appeal
- eloquencePersuasive verbal grace
- lobbyingAdvocating to decision-makers
advocacy · campaigning · propaganda · discourse · negotiation · manipulation · spin · messaging · outreach · endorsement
reformers
Advocates for institutional improvement
disruptors · transformers · groundbreakers · revolutionaries · shapers · drivers · game-changers · crusaders · champions · architects
influentialsnobodies
Unimportant, unknown persons
small fry · little people · the masses · nonentities · underlings
influentialsfollowers
People who support someone
subordinates · foot soldiers · worker bees · drones · functionaries
- influential leadersThose with commanding sway
- influential worksCreations that shaped fields
- influential peopleThose wielding social power
- influential womenWomen wielding significant sway
- influential criticRespected evaluator with reach
- influential figurePerson with considerable impact