influential people

Those with clout

Influential people are those with the power to shape opinions, decisions, or outcomes.

The phrase appears in discussions of social dynamics, politics, and networking: She knows all the influential people in town.

In marketing, it often refers to individuals whose endorsements sway consumer behavior—overlapping with the newer term "influencers."

Related

captain of industry · entrepreneur · media mogul · filmmaker · activist · inventor · engineer · humanitarian · governor · philanthropist · industrialist · academic · Nobel laureate · ambassador · community organizer · journalist · opinion maker · banker

Categories
Opposites
power and impact

influential peoplenobodies

Unimportant, unknown persons

nonentities · ordinary people · common people · the masses · rank and file

social visibility and recognition

influential peopleinvisible people

everyday people · the unknown

access to resources and platforms

influential peoplehave-nots

People lacking resources

outsiders · the poor · grassroots

Family

influential, influence, influences, influenced, influencing, influencer, influencers, influentially, influenza

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G