in demand

Coveted by many

Wanted or sought after by many people.

Something in demand is popular and often in short supply: Good plumbers are always in demand.

The phrase describes anything from skills to products to people: Her services as a consultant are in high demand.

popular

sought-after

Much wanted by many

hot · trending · fashionable · buzzing · viral · hit · in vogue · stylish · must-have · craved

scarce

limited

Restricted in extent

undersupplied · rationed · backordered · allocated · constrained · low stock · unavailable · waitlist · depleted · sold out

valuable

prized

Greatly valued or esteemed

investment · costly · premium · treasure · priceless · expensive · luxurious · gold standard · blue-chip · top-tier

marketable

saleable

Fit for purchase

bankable · lucrative · vendible · trade · commodity · retail · wholesale · consumer · merchandise · niche

competitive

contested

Argued against, disputed

rivalry · race · cutthroat · fierce · talent war · headhunted · recruited · poached

Categories
Opposites
desirability/want

in demandunwanted

Not wished for

undesired · overlooked · rejected · ignored · shunned

scarcity/availability

in demandsurplus

Amount exceeding requirement

oversupplied · a dime a dozen · glut · overabundant · obsolete

relevance/need

in demandunnecessary

Not essential or required

unneeded · superfluous · redundant · obsolete · outdated

Family

demand, demanding, demanded, demands, in-demand, demandingly

Familiarity
Top 20,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G