flavor of the week
Temporary popular choice
Flavor of the week is something or someone temporarily popular or favored, with the implication that interest will soon shift elsewhere.
The phrase comes from ice cream shops rotating their featured flavor: He's just the flavor of the week—management will move on to someone else soon.
Often dismissive, suggesting the attention is shallow or fleeting.
- crazeShort-lived popular obsession
- fadShort-lived enthusiasm
- hypeExaggerated promotional fanfare
- trendDirection of change
- hot topicWidely debated current subject
flash in the pan · sensation · fifteen minutes of fame · one-hit wonder · buzzword · ephemeral · next big thing · bandwagon effect · celebrity · passing fancy · rage · spotlight effect · mania · hype train · meme culture · media sensationalism · seasonal demand · impulse buying
flavor of the weekmainstay
Primary source of support
institution · staple · fixture · constant · here to stay
flavor, flavour, flavors, flavours, flavored, flavoured, flavoring, flavouring, flavorful