explainer video
Animated how-to clip
An explainer video is a short video designed to convey information clearly and accessibly, typically about a product, service, or concept.
These videos often combine narration with simple animations or graphics to break down complex ideas: We made an explainer video for the new software.
The format dominates corporate marketing and educational content online.
- tutorialInstructional step-by-step guide
- animationTechnique creating movement illusion
- whiteboardErasable marker writing surface
- voiceoverOff-screen recorded speech
- motion graphicsAnimated visual design elements
drop shadow · script · storytelling · narrative · simple language · demo · walkthrough · screencast · infographic · simplify · breakdown · concept · clarity · illustration · cartoon · presenter · storyboard · talking head
- learning materialstextbook, workbook, handbook, manual, guide
- presentationspresentation, slides, slide, keynote, slideshow
- tutorialstutorial, how-tos, quick start guide, step-by-step guide, walkthrough
- visual aidspicture, pictures, photo, photos, image
- educational filmsdocumentary, nature film, tutorial, music education, art instruction
- mediatelevision, mass media, news, broadcasting, radio station
explainer videoart film
Cinema prioritizing aesthetics
avant-garde cinema · surrealist film · feature film · experimental film · music video
explainer videoraw footage
Unprocessed recorded material
live stream · surveillance footage · found footage · home video · cinema verité
explain, explainer, explains, explained, explaining, explainable, unexplained, explanation, explanatory