digital strategy
Tech-based business approach
Digital strategy is a plan for using digital technologies and channels to achieve business or organizational goals.
It encompasses decisions about websites, social media, data analytics, online marketing, and technology infrastructure.
A digital strategy might address how a company reaches customers online, manages its digital presence, or transforms operations through technology: The nonprofit developed a digital strategy to expand its donor base.
- wireframingPlanning visual layout schematically
- big dataEnormous datasets analyzed computationally
- cloud computingInternet-delivered digital infrastructure
- prototypingMaking preliminary models
- cybersecurityProtection of digital systems
APIs · machine learning · accessibility standards · A/B testing · click-through rate · influencer marketing · design thinking · mobile advertising · business intelligence · responsive design · data visualization · data mining · DevOps · omnichannel · blockchain · edge computing · microservices · virtualization
- UK Policytax policy, economic policy, education policy, health policy, housing policy
- White House Staffchief of staff, press secretary, aide, aides, national security advisor
- HBR topicscase studies, executive summaries, best practices, thought leadership, business models
- IT modernizationsystem integration, DevOps, cloud computing, microservices, containerization
- communicationsannouncement, telephone, address, phone, key messages
- consultingconsultant, consultants, consulting, advisory, management consulting
digital strategyprint marketing
Advertising via physical media
television advertising · billboard advertising · print advertising · radio advertising · door-to-door sales
digital, digitally, digit, digits, digitize, digitized, digitization, digitizing, strategy