click-bait

Curiosity-exploiting headline

Click-bait is online content designed to entice clicks through sensational or misleading headlines: You won't believe what happened next!

The term is usually derogatory, implying the content fails to deliver on its headline's promise.

As an adjective: click-bait headlines, click-bait tactics.

Also spelled clickbait.

manipulation

deceptive

Creating false impressions

exaggerated · distorted · misinformation · disingenuous · manufactured · fabricated · calculated · scheming · cunning · underhanded

sensationalism

hype

Exaggerated promotional fanfare

gossip · outrageous · alarmist · sensational · melodramatic · overblown · inflammatory · lurid · shocking · dramatic

enticement

tempting

Arousing desire or interest

teaser · hook · lure · intriguing · compelling · tantalizing · provocative · attention-grabbing · eye-catching · must-see

format

headline

News article title

quiz · poll · autoplay · popup · notification · preview · snippet · caption · above-the-fold

metrics

views

Sights or stances

conversion · monetization · algorithm · viral · trending · shareability · reach · analytics · CTR

Opposites
journalistic integrity

click-baitjournalism

News gathering and dissemination

investigative journalism · hard news · ethical journalism · responsible journalism · news

content substance

click-baitin-depth analysis

Thorough detailed examination

in-depth reporting · deep dive · educational content · scholarly article · original research

presentation style

click-baitplain language

Easily understood communication

Family

clickbait

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Negative · Everyday, not technical · Rated G