buyer guide

Consumer decision resource

A buyer guide is a resource that helps consumers make informed purchasing decisions, typically comparing products, explaining features, and offering recommendations within a category: Check out our buyer guide before shopping for a laptop.

Also called a buying guide.

The term appears frequently in retail websites and consumer publications.

Related

review · consumer · purchase · recommendation · handbook · research · tips · expert · ratings · pros and cons · features · specs · best · top · top picks · checklist · decision · advice

Categories
Opposites
content purpose

buyer guidesales pitch

Persuasive commercial presentation

advertisement · promotional material · infomercial · advertorial · product placement

format/structure

buyer guidecatalog

Ordered list of items

product listing · catalogue · product catalog · inventory list · price list

Family

buyer, guide, buy, buys, buying, bought, buyers, guides, guided

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G