brand jingle

Advertising musical phrase

A brand jingle is a short, catchy tune created to promote a product or company, designed to stick in the listener's memory.

The melody typically incorporates the brand name or slogan: I can still sing the McDonald's jingle from the eighties.

Effective jingles become so embedded in popular culture that they're recognized decades after the advertising campaign ends.

Related

commercial break · advertising · ad campaign · earworm · stuck in head · memorable · hum · sing-along · tagline · sonic · logo · hook · radio · television · repetitive · marketing · ditty · chime

Categories
Opposites
commercial vs. artistic music

brand jinglesymphony

Extended composition for orchestra

opera · album track · concept album · art song · protest song

branded vs. unbranded audio

brand jinglesilence

Total lack of sound

white noise · elevator music · ambient noise

audio vs. visual branding

brand jinglebrand logo

Company's identifying symbol

brand mascot · trademark symbol · visual identity · packaging design

Family

brand, jingle, brands, branded, branding, brandish, jingles, jingled, jingling

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G