assure

Calm with words

Assure means to tell someone something confidently to remove their doubt or worry: I assure you, the package will arrive tomorrow.

It also means to make certain or guarantee: Her early success assured her a place in the program.

In British English, to assure one's life is to insure it.

The adjective assured means confident or guaranteed: Rest assured, we'll handle it.

promise

pledge

Binding promise given

oath · word · swear · affirm · covenant · declaration · avowal · bond · undertaking · agreement

confidence

comfort

Ease or soothing relief

bolster · buoy · calm · soothe · uplift · steady · fortify · support · inspire · convince

persuade

convince

Cause to believe

sway · convert · influence · argue · reason · demonstrate · prove · show · establish · confirm

insurance

underwrite

Assume financial liability

safeguard · bond · guarantor · policy · premium · liability · risk · actuary · coverage · underwriting

Categories
Opposites
emotional effect

assurealarm

Urgent warning signal

worry · frighten · distress · unnerve · upset

certainty/doubt

assuredeny

Refuse to admit

contradict · cast doubt on · question · challenge · dispute

encouragement/discouragement

assurediscourage

Diminish someone's confidence

dishearten · demoralize · threaten · undermine · intimidate

Phrases
Family

assured, reassure, assurance, reassuring, self-assured, assuredly, reassured, reassurance, assuring

Familiarity
Top 10,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G