ambigram
Upside-down readable text
An ambigram is a word or design that retains meaning when viewed from a different orientation—rotated, mirrored, or inverted.
The most common type reads the same upside down: The tattoo was an ambigram of her name that looked identical when flipped.
Ambigrams appear frequently in logos, typography art, and puzzle designs.
Turning on an axis
- reflectionReturned light or thought
- mirrorReflective viewing surface
- inversionReversal of position
- bilateralInvolving two parties
axis · flip · upside-down · reversible · balance · proportion · congruence · alignment
Reversible letter sequence
- wordmarkText-based brand identity
- letterformA character's visual structure
- readableEasy to understand
- legibilityClearness of text
Arranging letters for display
- calligraphyOrnamental handwriting art
- letteringStyled written characters
- logoCompany identifying symbol
- fontCharacter style set
typeface · glyph · monogram · ligature · script · wordmark · branding · graphic
Of vision or light
- perceptionMental interpretation of stimuli
- trickeryDeliberate deception or fraud
- visualOf or concerning sight
- revealMake something visible
hidden · figure-ground · gestalt · paradox · deception · ambiguity · interpretation
rotation
Turning on an axis
- reflectionReturned light or thought
- mirrorReflective viewing surface
- inversionReversal of position
bilateral · axis · flip · upside-down · reversible · balance · proportion · congruence · alignment · orientation
palindrome
Reversible letter sequence
- wordmarkText-based brand identity
- letterformA character's visual structure
- readableEasy to understand
legibility · name · initials · pun · rebus · cryptogram · acrostic
typography
Arranging letters for display
- calligraphyOrnamental handwriting art
- letteringStyled written characters
- logoCompany identifying symbol
font · typeface · glyph · monogram · ligature · script · wordmark · branding · graphic · inscription
optical
Of vision or light
- perceptionMental interpretation of stimuli
- trickeryDeliberate deception or fraud
- visualOf or concerning sight
reveal · hidden · figure-ground · gestalt · paradox · deception · ambiguity · interpretation
- word puzzlescrossword, word search, word ladder, word scramble, word jumble
- wordplaypun, puns, punning, punny, punster
- linguistic termsacronym, antonym, synonym, homonym, homophone
- visual punsrebus, visual joke