The CW

Youth-skewing broadcast network

The CW is an American broadcast television network formed in 2006 from the merger of The WB and UPN.

It targets younger audiences with programming heavy on drama, science fiction, and superhero series: The CW built its brand on shows like Supernatural and Arrow.

The name combines CBS (C) and Warner Bros. (W), its parent companies.

programming

Supernatural

Beyond natural explanation

The Vampire Diaries · Arrow · Supergirl · Riverdale · Charmed · All American · Walker · Arrowverse · crossovers · superheroes

broadcast

television

Broadcast viewing device

affiliate · station · airwaves · signal · antenna · transmitter · frequency · programming · primetime · syndication

drama

series

Ordered set of related items

plot · characters · storyline · arc · cliffhanger · finale · pilot · protagonist · antagonist · twist

youth

teenagers

People aged thirteen to nineteen

Gen-Z · millennials · identity · self-discovery · romance · angst · trendy · hip · diverse · relatable

Opposites
broadcast network tier/prestige

The CWCBS

Major television and radio network

NBC · ABC · Big Three

target demographic focus

The CWCBS

Major television and radio network

Fox News · TV Land · ESPN · Hallmark Channel · PBS

distribution model

The CWHBO

Premium cable network

Netflix · cable television · premium cable · streaming services · Amazon Prime Video

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G