Smuckers

Grape jelly maker

Smucker's is an American brand of jams, jellies, and preserves, known for its slogan "With a name like Smucker's, it has to be good." The name has become nearly synonymous with fruit spreads in American households: Pass the Smucker's.

The company also produces peanut butter, ice cream toppings, and other food products.

jam

jelly

Fruit spread, no seeds

raspberry · blackberry · apricot · orange marmalade · seedless · pectin · toast · peanut butter · squeeze bottle · jar

nostalgia

heritage

Inherited cultural legacy

homemade · grandmother · comfort food · Americana · wholesome · vintage · farmhouse · homestead · continuity · generational

brand

Folgers

Popular American coffee brand

Categories
Opposites
food preservation vs. freshness

Smuckersfresh fruit

fresh berries · fruit salad

brand positioning in spreads market

SmuckersMarmite

Savory yeast extract paste

Vegemite · peanut butter · Nutella · butter · cream cheese

commercial vs. artisanal production

Smuckershomemade jam

Self-prepared fruit spread

home canning

Familiarity
Top 50,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G