Shake Shack

Fast-casual burgers

Shake Shack is an American fast-casual restaurant chain known for burgers, crinkle-cut fries, and milkshakes.

Founded in New York City in 2004 as a hot dog cart in Madison Square Park, it has expanded globally while maintaining a reputation slightly upmarket from traditional fast food: We grabbed Shake Shack after the concert.

burgers

patty

Flat minced meat disc

cheese · lettuce · tomato · pickles · brioche · sesame · grilled · juicy · medium-rare · bacon

brand

New York

Northeastern metropolis and state

expansion · franchise · chain · outlets · global · licensing · urban · cult following · hype · line out the door

menu

cheese fries

Fried potatoes with melted dairy

lemonade · iced tea · beer · wine · veggie burger · portobello · bacon · breakfast · limited-time · seasonal

fast-casual

counter service

Order and collect yourself

tray · buzzer · self-service · grab and go · disposable · paper napkins · condiment packets · casual · relaxed · affordable

shakes

frozen custard

Egg-enriched churned ice confection

creamy · thick · malt · whipped cream · cherry · blender · scoop · swirl · peanut butter · caramel

Categories
Opposites
dining formality/price tier

Shake Shackfine dining

Elegant restaurant experience

haute cuisine · omakase · steakhouse

fast food brand positioning

Shake ShackMcDonald's

Global fast food chain

Burger King · Wendy's · White Castle · Hardee's · Checkers

cuisine type

Shake Shackjuice bar

Shop selling fresh-squeezed drinks

salad bar

Family

shake, shaky, shaking, shaken, shack, earthquake, shakes, shaker, milkshake

Familiarity
Top 200,000
Profile
Mostly American · Concrete · Positive · Everyday, not technical · Rated G