Qdoba
Chipotle's casual rival
Qdoba is a chain of fast-casual Mexican restaurants, similar to Chipotle, serving burritos, tacos, and bowls with customizable ingredients.
Founded in Denver in 1995, it competes in the build-your-own-meal segment of quick-service dining: Let's grab Qdoba for lunch.
Filled, wrapped tortilla
- bowlConcave food container
- tacoFilled, folded flatbread
- nachosTopped tortilla chips
- saladCold dressed vegetables
tortilla · rice · beans · guacamole · queso · salsa · pico de gallo · sour cream
Linked segments forming length
- fast casualRestaurant tier, counter-ordered
- expansionIncrease in scope
- franchiseeLicensed brand operator
- franchisorEntity granting franchise rights
branding · locations · licensing · territory · business model · market penetration · competitor · Chipotle
Place serving meals
- eateryCasual dining establishment
- counter serviceOrder and collect yourself
- takeoutRestaurant food for elsewhere
- menu boardDisplay listing available items
patio · lunch · dinner · self-service · open kitchen · grab-and-go · food court · catering
burrito
Filled, wrapped tortilla
salad · tortilla · rice · beans · guacamole · queso · salsa · pico de gallo · sour cream · cheese
chain
Linked segments forming length
- fast casualRestaurant tier, counter-ordered
- expansionIncrease in scope
- franchiseeLicensed brand operator
franchisor · branding · locations · licensing · territory · business model · market penetration · competitor · Chipotle · growth strategy
restaurant
Place serving meals
- eateryCasual dining establishment
- counter serviceOrder and collect yourself
- takeoutRestaurant food for elsewhere
menu board · patio · lunch · dinner · self-service · open kitchen · grab-and-go · food court · catering · drive-thru
savory
Appetizing, not sweet
tangy · chipotle · seasoned · aromatic · rich · bold · southwestern · citrus · lime · cumin
Qdobafine dining
Elegant restaurant experience
haute cuisine · formal dining · omakase · home cooking · hospital cafeteria
Qdobaslow food
Traditionally prepared cuisine
farm-to-table · traditional cooking · microwave dinner · TV dinner · meal replacement shake