Savile Row

Bespoke suit street

Savile Row is a street in London's Mayfair district, famous since the early nineteenth century for bespoke men's tailoring.

The name has become shorthand for the highest standard of custom suit-making: a Savile Row suit, Savile Row tailoring.

To say something is "Savile Row" implies meticulous craftsmanship and traditional British elegance.

location

Mayfair

Upscale central London district

Piccadilly · Carnaby Street · Soho · Oxford Circus · Knightsbridge · Park Lane · Hyde Park · Harrods · Selfridges

heritage

tradition

Custom passed through generations

Regency · Georgian · craftsmanship · apprenticeship · master tailor · journeyman · warrants · conservation · landmark · generational

tailoring

canvasing

Surveying for support

stitching · interlining · notch lapel · peak lapel · vents · buttonholes · hand-stitched · pressing · cloth · wool

clientele

gentlemen

Men of refinement

bankers · Hollywood · dandies · officers · grooms · politicians · old money · new money · discerning · connoisseurs

bespoke

custom-made

Made to individual order

handcrafted · personalized · commissioned · one-of-a-kind · individualized · exclusive · consultations · house style · final fitting

houses

Huntsman

Corporate or family name

Opposites
garment production method

Savile Rowoff-the-rack

Pre-made, not tailored

ready-to-wear · mass-produced · off-the-peg · machine-made · assembly line

market positioning and price point

Savile RowWalmart

Largest global retailer

Primark · discount rack · thrift store · bargain bin · Kmart

fashion philosophy

Savile Rowfast fashion

Trend-driven cheap apparel

Shein · H&M · Forever 21 · Zara · planned obsolescence

Family

Savile, rows, rowed, rowing, rower, rowers

Familiarity
Top 1,000,000
Profile
Timeless · Concrete · Positive · Rated G