Marshall McLuhan

"Global village" coiner

Marshall McLuhan was a Canadian media theorist whose ideas shaped how we think about communication technology.

His phrase the medium is the message argues that how information reaches us matters as much as the information itself.

He coined global village to describe how electronic media collapse distance, making the world feel smaller.

McLuhan distinguished between "hot" media (high definition, low participation) and "cool" media (low definition, high participation).

His work from the 1960s proved prescient about the internet age.

media theory

probes

Investigative examinations

retrieval · reversal · enhancement · amputation · participation · environment

biography

Toronto

Ontario's capital city

Alberta · Winnipeg · Catholicism · convert · Cambridge · counterculture · 1960s · Annie Hall · patron saint

global village

interconnectedness

State of mutual linkage

telecommunications · borderless

influences

G.K. Chesterton

James Joyce · T.S. Eliot

legacy

media studies

Communication discipline at universities

rediscovery · posthumous · cultural icon

works

aphorisms

Concise memorable truths

Opposites
media theory orientation

Marshall McLuhanNoam Chomsky

Influential linguist and activist

intellectual style

Marshall McLuhanempiricist

Knowledge-from-experience advocate

stance toward technology

Marshall McLuhanAldous Huxley

George Orwell · Luddite

Family

McLuhan, marshal, marshals, marshaled, marshaling, marshalled, marshalling

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Concrete · Rated G