Macklemore

Macklemore is the stage name of American rapper Ben Haggerty, known for independent hip-hop hits in the 2010s.

He and producer Ryan Lewis achieved mainstream success with "Thrift Shop" and "Same Love," the latter a pro-gay-rights anthem notable for its time in hip-hop.

That jacket is very Macklemore suggests thrift-store chic or earnest social consciousness.

hiphop

Seattle

Pacific Northwest metropolis

white rapper · MC · bars · flow · beats · collaborations · Gemini · hip-hop · verses · rhymes

activism

LGBTQ

Sexual and gender minorities

recovery · mental health · social justice · advocacy · conscious rap · progressive · ally · awareness · equality · inclusion

hits

platinum

Dense precious silvery metal

  • BillboardLarge outdoor advertising display
  • GrammyRecording achievement trophy
  • radioElectromagnetic wave receiver

chart-topping · viral · anthem · singalong · hooks · mainstream · breakthrough

fashion

thrift

Careful use of resources

consignment · sneakers · Jordans · style · quirky · eccentric · outfits · flannel · retro · budget

seattle

Pacific Northwest

Coastal American region, northward

independent · DIY · regional · Puget Sound · Washington · hometown · community · grassroots · scene · local hero

Opposites
hip-hop authenticity/street credibility

MacklemoreKendrick Lamar

The Notorious B.I.G. · Jay-Z · DMX · 50 Cent · Nipsey Hussle

musical style and aesthetic

MacklemoreChief Keef

Chicago drill rap pioneer

Future · Young Thug · 21 Savage · Gucci Mane · Travis Scott

industry positioning

MacklemoreDrake

Adult male duck

Lil Wayne · Nicki Minaj · Cardi B · Post Malone · DJ Khaled

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG