Lloyd's of London

Maritime insurance market

Lloyd's of London is a British insurance marketplace where syndicates of underwriters pool resources to insure risks too large or unusual for single insurers—ships, satellites, celebrities' body parts.

It began in a 17th-century coffeehouse where merchants gathered to insure maritime ventures.

Lloyd's isn't an insurance company itself but a market where insurers operate: The policy was underwritten at Lloyd's.

Opposites
market structure

Lloyd's of LondonState Farm

Large American insurance company

Allstate · GEICO · FDIC · Social Security

geographic/institutional identity

Lloyd's of LondonHartford

Connecticut state capital

Family

London, Lloyd

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Rated G