K-Swiss

Striped shield sneakers

K-Swiss is a brand of athletic footwear, particularly known for its classic white leather tennis shoes with five parallel stripes on each side.

Founded in 1966, the brand became associated with California lifestyle and later gained popularity in hip-hop culture: He showed up in fresh K-Swiss.

brand

sneakers

Casual athletic footwear

logo · trademark · heritage · California · 1966 · classic · iconic · lifestyle · apparel · accessories

retro

throwback

Return to ancestral type

  • vintageQuality from past eras
  • 80sDecade before the nineties
  • 90sFinal twentieth-century decade

old school · revival · reissue · nostalgic · preppy · clean lines · minimalist · white leather · timeless · iconic silhouette

streetwear

sneakerhead

Athletic footwear enthusiast

hip-hop · collectible · limited edition · collaboration · everyday wear · kicks · outfit · styling · athleisure · skate culture

tennis

court shoes

Low-cut heeled footwear

serve · racquet sports · athletic performance · traction · stability · cushioning · tournament · clay court · hard court · grass court

Categories
Opposites
brand market position

K-SwissNike

Triumph personified

Adidas · Mizuno · New Balance · Under Armour · Saucony

athletic heritage

K-SwissAir Jordan

Premium basketball sneaker brand

Nike · Yeezy · Supreme · Adidas · Vans

brand aesthetic

K-SwissBalenciaga

Spanish-founded luxury brand

Yeezy · Osiris

Family

Swiss, Switzerland

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G