Irish Spring

Emerald bar brand

Irish Spring is a brand of deodorant soap, recognizable by its green-and-white striped bars and sharp, clean fragrance.

The name evokes freshness and purity associated with Ireland's green landscape.

Since its 1972 launch, the brand has become shorthand for a particular type of strong, masculine-marketed soap scent: The locker room smelled like Irish Spring and sweat.

Related

deodorant · body odor · lather · shower · bar · fragrance · St. Patrick · clover · mint · shamrock · masculine · refreshing · zesty · bathroom · hygiene · personal care · commercials · manly

Categories
Opposites
soap brand positioning

Irish SpringDove

Personal care brand

Olay · Ivory · moisturizing soap · The Body Shop · Dial

product category

Irish Springshampoo

Liquid hair cleanser

body wash · conditioner · lotion · shower gel · Pantene

scent profile/brand character

Irish Springunscented soap

Cleanser without added fragrance

Dial · Neutrogena · Cetaphil · Aveeno · hypoallergenic soap

Family

Irish, Ireland, Irishman, Irishwoman, Irishness, spring, springs, sprang, sprung

Familiarity
Top 200,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G