Husqvarna

Chainsaw brand name

Husqvarna is a Swedish company known for outdoor power equipment—chainsaws, lawn mowers, trimmers, and robotic mowers.

The name appears on professional forestry tools and residential yard equipment alike: He swears by his Husqvarna chainsaw.

The company also has historical roots in motorcycles and sewing machines, though outdoor equipment now dominates the brand.

motorcycles

motocross

Off-road motorcycle racing

four-stroke · FC · off-road · dirt bike · KTM · racing · supercross · street · adventure · throttle

outdoor-power

chainsaw

Motor-driven cutting tool

brushcutter · hedge trimmer · cultivator · edger · tiller · pole saw · pruner · forestry · landscaping · arborist

Swedish

Scandinavia

Nordic countries collectively

IKEA · Swedish · heritage · founded · manufacturer · European · Baltic · midsummer · craftsmanship

sewing

sewing machine

Device for joining fabric

serger · overlock · stitching · bobbin · computerized · Designer · Sapphire · Opal · textile · needlework

Opposites
market positioning in outdoor power equipment

HusqvarnaStihl

Power tool manufacturer

Echo · John Deere · Ryobi · Harbor Freight · store brands

manufacturing approach

Husqvarnaplanned obsolescence

Deliberately shortened product lifespan

consumer-grade

tool power source

Husqvarnahand tools

Unpowered grip-operated devices

manual labor · hand saw · scythe · pruning shears · axe

Family

Huskies

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Concrete · Rated G