Crayola

Kindergarten art supplier

Crayola is a brand of crayons, colored pencils, and art supplies for children, so dominant in the American market that the name is nearly synonymous with crayons themselves: The kids need a box of Crayolas for school.

The company is known for its inventive color names—Burnt Sienna, Jungle Green, Macaroni and Cheese—which have become part of how Americans talk about color.

brand

box

Lidded storage container

green box · school supplies · childhood · nostalgia · coloring book · classic · iconic · washable

products

markers

Pens with porous tips

finger paint · pip-squeaks · fabric markers

colors

cerulean

Bright sky tone

cornflower · macaroni and cheese · jungle green · magenta · scarlet · violet · dandelion · goldenrod · salmon · mahogany

Categories
Opposites
brand status

Crayolastore brand

Retailer's proprietary product line

off-brand · no-name · unbranded · house brand · knockoff

intended user

CrayolaPrismacolor

Colored pencil manufacturer

professional-grade · Faber-Castell · oil pastels · Winsor & Newton

cultural association

Crayolaadult coloring

Art hobby for grownups

avant-garde art

Phrases
Family

crayon, crayons

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G