Chryslers

Detroit-made vehicles

Chrysler is a brand of automobile and also the name of the Chrysler Corporation, which manufactures vehicles with that name.

In the plural, Chryslers refers to more than one vehicle or model from the Chrysler Corporation.

vehicles

300

Three times one hundred

LeBaron · Fifth Avenue · Crossfire · Voyager · minivan · sedan · convertible · coupe · hatchback · wagon

history

Detroit

Michigan automotive hub

recession · recovery · turnaround · acquisition · restructuring · legacy · heritage · revival · golden era

brand

Plymouth

English port city

  • DodgeU.S. car manufacturer
  • JeepAmerican off-road vehicle brand
  • DeSotoSpanish explorer of Florida

Mopar · AMC · Eagle · Ram · Daimler · merger · subsidiary · marque · nameplate · lineup

engineering

V8

Eight-cylinder engine layout

drivetrain · suspension · aerodynamics · platform · unibody · engineering · horsepower · displacement · fuel injection · performance

culture

tailfins

Rear automotive styling wings

collector · restoration · car show · cruising · nostalgia · Americana · road trip · Sunday drive · garage · enthusiast

Opposites
American automotive brand rivalry

ChryslersFords

Vehicles from Detroit automaker

Chevrolets · Buicks · Pontiacs · Oldsmobiles · Cadillacs

domestic vs. foreign automakers

ChryslersToyotas

Japanese automaker's products

Hondas · foreign imports · imports · BMWs · Mercedes-Benzes

market segment positioning

ChryslersRolls-Royces

High-end British luxury cars

Bentleys · Ferraris · Lamborghinis · Yugo · economy cars

Phrases
Family

Chrysler

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G